The right pricing is important | Shopper Marketing Insights by Ecolean

The right pricing is important

09 20 2019

The right pricing is important

Pricing is probably the trickiest part of retailing. Certainly, it is not as simple as it may appear. You want shoppers to perceive they are paying a fair price for the products they purchase but fair price may have different meaning to different shoppers.

What is the role of the store? The convenience of the location and hours, the quality of the products and all of course the packaging. All pricing strategies must be evaluated and the advantages and disadvantages of the various pricing options. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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