The package that attracts shoppers at the point of sale will help them make decisions quickly in-store | Shopper Marketing Insights by Ecolean

The package that attracts shoppers at the point of sale will help them make decisions quickly in-store

02 16 2021

The package that attracts shoppers at the point of sale will help them make decisions quickly in-store

Packaging design is the product attribute which most directly communicates to the target shopper. The design characteristics of the package need to stand out in a display of many other offerings. Many shoppers today shop under higher levels of perceived time pressure and tend to purchase fewer products than intended. Products often appear to be chosen without prior planning, representing a form of impulse buying. A package that attracts shoppers at the point of sale will help them make decisions quickly in-store. As the shopper´s eye tracks across a display of packages, different new packages can be noticed against the competitors. However, eye movement does not necessarily mean attention and a purchase.

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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