In the last few years, immense changes have occurred in our understanding of how we shop in-store. Changes that effect both the retail environment and the consumer’s behaviour.
Traditionally, the approach was dominated by classical economics. The consumer was regarded as a rationalist being able to compare all the alternatives presented in the store. The decision making process could be reduced to nothing more than a rational trade-off between the value and the quality/cost.
When this theory was developed, in the 1960’s, a normal dairy department would have about nine SKUs. Today a hypermarket’s dairy section has up to 600 different SKUs. So it is time to change our view on the shopper’s ability to choose, from a rational point of view. Before, the shopper had the time and ability to compare brands, because there were only a limited number of brands and the products were not as complex as today. The reality is very different now and it is important to understand the effects it has on behaviour and which methods that works.
Tip! If you want to learn more about the changed perspective we recommend you to read Thinking, Fast and Slow the 2011 bestselling book by Nobel Memorial Prize winner in Economics, Daniel Kahneman, which summarize his research on human behaviour. You can order the book here.
Shopper marketing insights by ecolean
Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.
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Your integrity is important to us at Ecolean and we strive to ensure that your personal data is processed safely. The information below is in abridged form, for full information see our Privacy Policy.
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You have a right to be informed of and gain access to your personal data that we process. Also, you have the right to demand rectification of incorrect personal data, and request that we delete specific or all of your personal data processed. You can also, at any time, withdraw your consent by contacting us on the e-mail address below. However, please note that Ecolean cannot delete your personal data if there are legal requirements for further processing. See more about this in Ecolean’s Privacy Policy.
You are entitled to, at any time, contact Ecolean or Integritetsskyddsmyndigheten (the former Swedish Data Protection Authority) to raise complaints regarding Ecoleans’s handling of your personal data.
Contact information
In the event that you have any questions or if anything is unclear in this consent form, please contact us via info@ecolean.se.
We need your consent to process your personal data
To handle your enquiry as sent to us through this Enquiry form, Ecolean Aktiebolag (”Ecolean”) needs your consent to process your personal data. Ecolean is the controller of the processing of your personal data and will do so in accordance with applicable law.
Your integrity is important to us at Ecolean and we strive to ensure that your personal data is processed safely. The information below is in abridged form, for full information see our Privacy Policy.
Which personal data do we process and what do we use it for?
We collect your name, title/position, company, country, e-mail, telephone and message when you send us an enquiry. We do this to be able to:
answer your enquiry,
register you as a contact person in our register,
add you as a subscriber to our newsletter,
invite you to events, and
send market surveys to improve our service.
For a complete description on how we use your personal data, please see our Privacy Policy.
Please note that we only require your name and e-mail to contact you. All other data in the form is optional. By filling in the other fields and check the box below you consent to the processing of all submitted data in the form.
Who has access to the personal data?
We will forward your contact details and message to the contact person within the Ecolean group whom is most suitable to help you based on market awareness and knowledge. This may lead to that your personal data is sent to a country outside the EU or the EEA. For information on how we handle such a transfer, please see our Privacy Policy.
for How long do we save your personal data?
We will process your personal data until your consent is withdrawn. You can do so by using the contact details below.
Your rights
You have a right to be informed of and gain access to your personal data that we process. Also, you have the right to demand rectification of incorrect personal data, and request that we delete specific or all of your personal data processed. You can also, at any time, withdraw your consent by contacting us on the e-mail address below. However, please note that Ecolean cannot delete your personal data if there are legal requirements for further processing. See more about this in Ecolean’s Privacy Policy.
You are entitled to, at any time, contact Ecolean or Integritetsskyddsmyndigheten (the former Swedish Data Protection Authority) to raise complaints regarding Ecolean’s processing of your personal data.
Contact information
If you have any questions or find anything unclear in this consent form, please contact us via info@ecolean.se.
We need your consent to process your personal data
To handle your enquiry as sent to us through this Enquiry form, Ecolean Aktiebolag (”Ecolean”) needs your consent to process your personal data. Ecolean is the controller of the processing of your personal data and will do so in accordance with applicable law.
Your integrity is important to us at Ecolean and we strive to ensure that your personal data is processed safely. The information below is in abridged form, for full information see our Privacy Policy.
Which personal data do we process and what do we use it for?
We collect your name, title/position, company, country, e-mail, telephone and message when you send us an enquiry. We do this to be able to:
answer your enquiry,
register you as a contact person in our register,
add you as a subscriber to our newsletter,
invite you to events, and
send market surveys to improve our service.
For a complete description on how we use your personal data, please see our Privacy Policy.
Please note that we only require your name and e-mail to contact you. All other data in the form is optional. By filling in the other fields and check the box below you consent to the processing of all submitted data in the form.
Who has access to the personal data?
We will forward your contact details and message to the contact person within the Ecolean group whom is most suitable to help you based on market awareness and knowledge. This may lead to that your personal data is sent to a country outside the EU or the EEA. For information on how we handle such a transfer, please see our Privacy Policy.
for How long do we save your personal data?
We will process your personal data until your consent is withdrawn. You can do so by using the contact details below.
Your rights
You have a right to be informed of and gain access to your personal data that we process. Also, you have the right to demand rectification of incorrect personal data, and request that we delete specific or all of your personal data processed. You can also, at any time, withdraw your consent by contacting us on the e-mail address below. However, please note that Ecolean cannot delete your personal data if there are legal requirements for further processing. See more about this in Ecolean’s Privacy Policy.
You are entitled to, at any time, contact Ecolean or Integritetsskyddsmyndigheten (the former Swedish Data Protection Authority) to raise complaints regarding Ecolean’s processing of your personal data.
Contact information
If you have any questions or find anything unclear in this consent form, please contact us via info@ecolean.se.