The in-store decision-making process -
September 13, 2018
Tag: Visual attention, In-store environment

The in-store decision-making process

Poja Shams explains how the vision is used in the in-store decision-making process. Learn how eye-tracking research is conducted, what conclusions can be drawn from the research and what is important from a brand owner perspective. Poja Shams is an associate professor at Karlstad University and focused on visual attention in the customer´s decision-making process.