When it comes to packaging, colour is one of the most important components in attracting shoppers. Think red and think of a soft drink - which product comes to mind?
Colour is key for how we navigate in-store. Colour is visible from a greater distance than other elements such as text, illustrations or graphics. It is often the first thing people notice. Colour plays a crucial role in getting your shopper to see what you want them to see, feel what you want them to feel, and to do what you want them to do.
Understanding the psychology of colour is important. The colour of your package needs to stand out on the shelf and should always be tested in this context. It doesn’t exist in isolation but sits among many other products. Choose the colour that will attract the most attention.
Also bear in mind that the amount of shelf space your brand has will determine whether you can create strong colour block to drive sales and make the category more shopper friendly.
Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.
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To register you as a subscriber to our newsletter, Ecolean Aktiebolag (”Ecolean”) needs your consent to process your personal data. Ecolean is the controller of the processing of your personal data and will do so in accordance with applicable law.
Your integrity is important to us at Ecolean and we strive to ensure that your personal data is processed safely. The information below is in abridged form, for full information see our Privacy Policy.
Which personal data do we process and what do we use it for?
When you sign-up for our newsletter we collect your e-mail address. We do this in order to be able to send you information and register you as a subscriber to our newsletter.
Who has access to the data?
All personal data that you submit to us will be stored in our database, which we use for distribution of newsletters.
for How long do we save your data?
We will process your personal data until your consent is withdrawn or you unsubscribe from Ecolean’s newsletter by sending an e-mail to the address specified below or by clicking the unsubscribe link in a newsletter.
Your rights
You have a right to be informed of and gain access to your personal data that we process. Also, you have the right to demand rectification of incorrect personal data, and request that we delete specific or all of your personal data processed. You can also, at any time, withdraw your consent by contacting us on the e-mail address below. However, please note that Ecolean cannot delete your personal data if there are legal requirements for further processing. See more about this in Ecolean’s Privacy Policy.
You are entitled to, at any time, contact Ecolean or Integritetsskyddsmyndigheten (the former Swedish Data Protection Authority) to raise complaints regarding Ecoleans’s handling of your personal data.
Contact information
In the event that you have any questions or if anything is unclear in this consent form, please contact us via info@ecolean.se.
We need your consent to process your personal data
To handle your enquiry as sent to us through this Enquiry form, Ecolean Aktiebolag (”Ecolean”) needs your consent to process your personal data. Ecolean is the controller of the processing of your personal data and will do so in accordance with applicable law.
Your integrity is important to us at Ecolean and we strive to ensure that your personal data is processed safely. The information below is in abridged form, for full information see our Privacy Policy.
Which personal data do we process and what do we use it for?
We collect your name, title/position, company, country, e-mail, telephone and message when you send us an enquiry. We do this to be able to:
answer your enquiry,
register you as a contact person in our register,
add you as a subscriber to our newsletter,
invite you to events, and
send market surveys to improve our service.
For a complete description on how we use your personal data, please see our Privacy Policy.
Please note that we only require your name and e-mail to contact you. All other data in the form is optional. By filling in the other fields and check the box below you consent to the processing of all submitted data in the form.
Who has access to the personal data?
We will forward your contact details and message to the contact person within the Ecolean group whom is most suitable to help you based on market awareness and knowledge. This may lead to that your personal data is sent to a country outside the EU or the EEA. For information on how we handle such a transfer, please see our Privacy Policy.
for How long do we save your personal data?
We will process your personal data until your consent is withdrawn. You can do so by using the contact details below.
Your rights
You have a right to be informed of and gain access to your personal data that we process. Also, you have the right to demand rectification of incorrect personal data, and request that we delete specific or all of your personal data processed. You can also, at any time, withdraw your consent by contacting us on the e-mail address below. However, please note that Ecolean cannot delete your personal data if there are legal requirements for further processing. See more about this in Ecolean’s Privacy Policy.
You are entitled to, at any time, contact Ecolean or Integritetsskyddsmyndigheten (the former Swedish Data Protection Authority) to raise complaints regarding Ecolean’s processing of your personal data.
Contact information
If you have any questions or find anything unclear in this consent form, please contact us via info@ecolean.se.
We need your consent to process your personal data
To handle your enquiry as sent to us through this Enquiry form, Ecolean Aktiebolag (”Ecolean”) needs your consent to process your personal data. Ecolean is the controller of the processing of your personal data and will do so in accordance with applicable law.
Your integrity is important to us at Ecolean and we strive to ensure that your personal data is processed safely. The information below is in abridged form, for full information see our Privacy Policy.
Which personal data do we process and what do we use it for?
We collect your name, title/position, company, country, e-mail, telephone and message when you send us an enquiry. We do this to be able to:
answer your enquiry,
register you as a contact person in our register,
add you as a subscriber to our newsletter,
invite you to events, and
send market surveys to improve our service.
For a complete description on how we use your personal data, please see our Privacy Policy.
Please note that we only require your name and e-mail to contact you. All other data in the form is optional. By filling in the other fields and check the box below you consent to the processing of all submitted data in the form.
Who has access to the personal data?
We will forward your contact details and message to the contact person within the Ecolean group whom is most suitable to help you based on market awareness and knowledge. This may lead to that your personal data is sent to a country outside the EU or the EEA. For information on how we handle such a transfer, please see our Privacy Policy.
for How long do we save your personal data?
We will process your personal data until your consent is withdrawn. You can do so by using the contact details below.
Your rights
You have a right to be informed of and gain access to your personal data that we process. Also, you have the right to demand rectification of incorrect personal data, and request that we delete specific or all of your personal data processed. You can also, at any time, withdraw your consent by contacting us on the e-mail address below. However, please note that Ecolean cannot delete your personal data if there are legal requirements for further processing. See more about this in Ecolean’s Privacy Policy.
You are entitled to, at any time, contact Ecolean or Integritetsskyddsmyndigheten (the former Swedish Data Protection Authority) to raise complaints regarding Ecolean’s processing of your personal data.
Contact information
If you have any questions or find anything unclear in this consent form, please contact us via info@ecolean.se.