Shopper solutions is the key to success | Shopper Marketing Insights by Ecolean

Shopper solutions is the key to success

09 05 2019

Shopper solutions is the key to success

The final purchase decision is made in favor of the product or selection of products that provides the shopper with the most convenient response to her or his shopping motivation. What is the purpose of that particular trip and how is it impacted by financial considerations?

Think about themes, co-locations and adjacencies that address shoppers’ needs for value – healthy meal options for the whole family, fun nights in that won’t break the bank, pamper yourself and be kind to your purse, save money and save the planet. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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