Shopper research involves the path to purchase -
July 03, 2019
Tag: Decision-making

Shopper research involves the path to purchase

Shopper research is different from consumer research. Shopper research involves knowing how, where, when, and why shoppers think and act as they do all along the path to purchase.

The path to purchase is a term used in the industry to reflect the notion of a consumer shifting into one of several shopping modes and continuing along a journey that eventually leads to a purchase. It begins with a predisposition to buy a product or category and finally ends up at the point of sale. 



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