Shopper insights – the key to success | Shopper Marketing Insights by Ecolean

Shopper insights – the key to success

06 19 2018

Shopper insights – the key to success

You cannot effectively drive sales without understanding the needs and behaviours of the shopper. This shows in vague communication objectives, resulting in poor in-store messaging. 

Assess your insights; Do you know the key purchase barriers to overcome? Do you know the shopper’s journey to purchase? Do you know retailer-specific insights that affect the in-store messaging? 

If you do not demonstrate what is in it for the shopper and help overcome a purchase barrier, you will not establish value and the opportunity to drive sales is gone. Shoppers buy benefits, not features. And benefits drive closure. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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