Packaging size is important when quality is hard to determine | Shopper Marketing Insights by Ecolean

Packaging size is important when quality is hard to determine

01 04 2021

Packaging size is important when quality is hard to determine

Generics are usually packaged in larger sizes, which communicates to shoppers who are specifically looking for good deals. Such shoppers find the low price of the generics, in the right size of packaging, offers excellent value for money. In addition, this could imply that when product quality is hard to determine, as with generics, the packaging size effect is stronger.

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

Related Content