Packaging makes a difference | Shopper Marketing Insights by Ecolean

Packaging makes a difference

04 30 2019

Packaging makes a difference

Most of the FMCG companies have recognized the importance of packaging and packaging design. To ensure that the organization has the right processes, there are some basic thumb rules.

1: You should identify issues and opportunities through store-based experiments.

2: As a brand, you have to know the strengths and limitations in the current packaging.

3: You should allocate the right resources.

4 (and probably most importantly):  When you screen new packaging concepts, you should validate them via on-shelf performance.

Companies that incorporate these rules of thumb are likely to increase their in-store performance, which will pay off in a stronger ROI. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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