The package’s overall features underline the uniqueness and originality of the product. In addition, quality judgments are largely influenced by product characteristics reflected by packaging. If it communicates high quality, shoppers assume that the product is of high quality. If the package symbolizes low quality, shoppers transfer this low-quality perception to the product itself. The package communicates favorable or unfavorable implied meaning about the product. Shoppers are more likely to spontaneously imagine aspects of how a product looks, tastes, feels, smells, or sounds while they are viewing a product picture on the package.