The package that attracts shoppers at the point of sale will help them make decisions quickly in-store

Packaging design is the product attribute which most directly communicates to the target shopper. The design characteristics of the package need to stand out in a display of many other offerings. Many shoppers today shop under higher levels of perceived time pressure and tend to purchase fewer products than intended. Products often appear to be chosen without prior planning, representing a form of impulse buying. A package that attracts shoppers at the point of sale will help them make decisions quickly in-store. As the shopper´s eye tracks across a display of packages, different new packages can be noticed against the competitors. However, eye movement does not necessarily mean attention and a purchase.

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