Packaging size is important when quality is hard to determine

Generics are usually packaged in larger sizes, which communicates to shoppers who are specifically looking for good deals. Such shoppers find the low price of the generics, in the right size of packaging, offers excellent value for money. In addition, this could imply that when product quality is hard to determine, as with generics, the packaging size effect is stronger.

Packaging size is important when quality is hard to determine
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