There is a new future of shopping emerging, and as a brand owner, you must understand how digitalization will affect your packaging’s visibility offline as well as online – in the Omni channel world. Use our five tips on how to use packaging to your advantage for Omni channel success.
This white paper has been compiled to give the reader a short introduction to the Omni channel world and its impact on packaging and packaging design. Discussion points and focus areas are shared to help you get your packaging strategy right.