Don’t forget the seasonality products 

Seasonal products need to be allocated more and better at their peak selling periods. It may be necessary to allocate larger amounts of space to keep pace with shopper demand and allocating the best quality and increased quantities of space in line with seasonal events also has a reminder effect on shoppers and increases impulse purchases. It has also the more general effect of giving the perceptions of an interesting and relevant product selection overall. 



The in-store silent salesman

Read more

Impulse (digital) shopping

Read more