Shopper solutions is the key to success

The final purchase decision is made in favor of the product or selection of products that provides the shopper with the most convenient response to her or his shopping motivation. What is the purpose of that particular trip and how is it impacted by financial considerations?

Think about themes, co-locations and adjacencies that address shoppers’ needs for value – healthy meal options for the whole family, fun nights in that won’t break the bank, pamper yourself and be kind to your purse, save money and save the planet. 

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5 tips on how to get shoppers' attention with packaging

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Shopper research involves the path to purchase

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