Content strategy is the planning and development of how your brand intends to attract and engage with your chosen target shopper, both online and offline. It is vitally important for any success when it comes to your content marketing.
Plan first; create content later. If you don’t put a proper content strategy in place, it is likely that your content initiatives will fizzle out. Remember that content marketing is one of the few marketing channels that can work along the entire shopper journey which ends up in the store, so you need a story that speaks to your customers at all points along the shopper cycle.