Communication is more difficult when store teams are busy. But good communication is necessary to improve store efficiency. Step into the shoes of a store manager and you will understand that in-store POS communication is often seen as something that would be nice to have, rather than a must have.
The focus should be on higher quality and better communication and less clutter. Our advice is better but less communication to decrease the clutter. Packaging is the only communication channel that is not a nuisance for busy store teams.
The focus should be on a good package design. Working with limited editions and utilising packaging concepts for campaigns is a good means of communication. This is the future of in-store communication.