5 tips on how to get shoppers' attention with packaging

Today, marketing is in the midst of a dramatic transformation characterized by the digitization of media; e-commerce, online and mobile advertising and the resurgence of place. In this context, the store emerges as one of the most important places where shoppers and brands interact.

This white paper has been compiled to give the reader a short introduction to Shopper Marketing and its impact on packaging and packaging design. Discussion points and focus areas are shared to help you get your packaging strategy right.

Download white paper here