Mobile first | Shopper Marketing Insights by Ecolean

Mobile first

06 04 2019

Mobile first

With more than half of e-commerce traffic now occurring on mobile, it’s critical for brands and retailers to offer a mobile experience that is fast, reliable, and responsive. But mobile is not just for e-commerce transactions. Shoppers are likely to use their smartphones while in-store to help them with purchasing decisions. Shoppers are also talking about brands and retailers in highly visible places especially on social media – these conversations have a lot of influence on purchase decisions.

According to Google, 53% of shoppers will abandon a mobile site if it “takes longer than three seconds to load”. Between the importance of photos and videos, native apps with location-based alerts, and one touch payment option, the mobile experience is at the core of the shopper journey. The shopper has the power in their hand. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

Related Content