Integration, not silos | Shopper Marketing Insights by Ecolean

Integration, not silos

06 11 2019

Integration, not silos

Many companies have internal silos, often between sales and marketing, or shopper and brand. This leads to materials being created in isolation. To move forward, companies need to think more broadly about design and organize around the larger vision of optimizing shopper marketing.

At a minimum, design efforts should start with both a strategic and tactical understanding of how packaging and POS will work together; designers need to know the role of each vehicle and to anticipate how the presence of signage and displays will impact packaging presentation. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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