Now it seems our shopping decisions are just as likely to be dictated by how easily we can connect to our digital devices. When we go shopping, we switch into machine mode. We treat our digital devices like life support machines, and if our supply is cut off, we will walk away.
Technology is changing the way people move in-store and thereby developing new patterns. We use our phones as guides, for price comparison and to research all options at hand.
Offering our consumers/shoppers a great multichannel experience across all channels is very important. We want to shop whenever and wherever we like. It is up to the brand to make the shopping experience easy, consistent and engaging across all channels.