Impulse (digital) shopping | Shopper Marketing Insights by Ecolean

Impulse (digital) shopping

08 28 2018

Impulse (digital) shopping

Now it seems our shopping decisions are just as likely to be dictated by how easily we can connect to our digital devices. When we go shopping, we switch into machine mode. We treat our digital devices like life support machines, and if our supply is cut off, we will walk away. 

Technology is changing the way people move in-store and thereby developing new patterns. We use our phones as guides, for price comparison and to research all options at hand. 

Offering our consumers/shoppers a great multichannel experience across all channels is very important. We want to shop whenever and wherever we like. It is up to the brand to make the shopping experience easy, consistent and engaging across all channels. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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