Several tricks of the trade can help retailers present merchandise to facilitate sales. Retailers must attempt to empathize with the shopping experience and answer the following questions.
How does the shopper expect to find the merchandise? Is it easier to view, understand, and ultimately purchase the item when it is presented as a total concept or presented by style, size, color, flavors or price? Retailers utilize various forms of atmospheric effects, theatrical effects, graphics, and signs to facilitate sales. The challenge for the brand is to align with the retailer and build a win-win merchandise strategy.