How important is the visual appearance? | Shopper Marketing Insights by Ecolean
11 13 2019

How important is the visual appearance?

In this filmed interview, Jens Nordfält explains how consumers make in-store purchase decisions, what is important for brands to consider for in-store visibility and how important the packaging shape and communication is. 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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