Five things that will improve your in-store communication | Shopper Marketing Insights by Ecolean

Five things that will improve your in-store communication

03 12 2019

Five things that will improve your in-store communication

Marketers have a great opportunity to significantly improve their POS efforts by keeping a few simple, tactical principles in mind. 



1:
 Work from the floor up. This means no POS hanging from the ceiling. Signs hanging from the ceiling is only for navigational purposes. 

2: Keep it simple.  Stop putting too many messages on the POS. The shopper loves simplicity. 

3: Connect emotionally. Use the brand’s identity to connect with the shopper. 

4: Surprise and delight the shopper. Make the shopping experience great. 

5: Facilitate shopping, don’t impede it. We repeatedly come across situations in which signage obstruct packaging and thus limits information delivery. 

 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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