Don’t forget the seasonality products | Shopper Marketing Insights by Ecolean

Don’t forget the seasonality products 

10 15 2019

Don’t forget the seasonality products

Seasonal products need to be allocated more and better at their peak selling periods. It may be necessary to allocate larger amounts of space to keep pace with shopper demand and allocating the best quality and increased quantities of space in line with seasonal events also has a reminder effect on shoppers and increases impulse purchases. It has also the more general effect of giving the perceptions of an interesting and relevant product selection overall. 

 

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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