Brand and sales must work together -
March 05, 2020
Tag: Shopping experience, Retail strategy

Brand and sales must work together

Those organizations that see winning with shoppers as the sole remit of the sales and customer teams will not be as successful as those that realize shoppers’ changing habits need to be addressed by the whole organization. 
Recession beating solutions may present opportunities, require new pack formats or equity communication that focuses on relevant attributes. This will require an integrated planning process with brand and sales teams working together.