All shoppers are not the same | Shopper Marketing Insights by Ecolean

All shoppers are not the same

12 22 2020

All shoppers are not the same

Shoppers are not one homogenous mass. There are different segmentation opportunities for focusing tailored offerings and messages whether that be based on ethnicity, age, families or singles. And it’s not just about pure demographics. How does a shopper’s frugal financial mindset relate to other more positive areas of interest like health & wellness and sustainability?

Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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