Shopper Marketing Insights by Ecolean


Magnus Söderlund explains why experiments are becoming increasingly important for marketers today. Learn why the outcome of an experiment often can be surprising and how experiments can provide guidelines for what to do. Magnus Söderlund is a Professor at Stockholm School of Economics focusing on experiments in marketing.


Ecolean’s lightweight, innovative packaging solutions for beverage, dairy and liquid food lets your product do the talking, while simultaneously offer easy-to-use convenience features as well as minimal environmental impact. Sounds good, right? Get in touch to know more!