5 tips on how to get shoppers' attention with packaging | Shopper Marketing Insights by Ecolean

5 tips on how to get shoppers' attention with packaging

11 06 2018

5 tips on how to get shoppers' attention with packaging

Today, marketing is in the midst of a dramatic transformation characterized by the digitization of media; e-commerce, online and mobile advertising and the resurgence of place. In this context, the store emerges as one of the most important places where shoppers and brands interact.

This white paper has been compiled to give the reader a short introduction to Shopper Marketing and its impact on packaging and packaging design. Discussion points and focus areas are shared to help you get your packaging strategy right.

White Paper
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Shopper marketing insights by ecolean

Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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