The easier something is to do the more likely it is that the shopper will make the purchase. We like to have some challenges in our life, but we still very often take the easy route when making daily decisions.Read article
You cannot effectively drive sales without understanding the needs and behaviours of the shopper. This shows in vague communication objectives, resulting in poor in-store messaging.Read article
During their visit to the store, shoppers are faced with thousands of messages trying to persuade them to buy – but we don’t see that many messages.Read article
The packaging is the key to a long-term relationship with the brand. Is there any other vehicle that shoppers/consumers interact with more 24/7 than the packaging?Read article
Up to 70% of FMCG shoppers make their final purchase decisions in-store. So why would we care about anything other than the shopper, and how to get the shopper’s attention?Read article
Poja Shams explains how the vision is used in the in-store decision-making process. Learn how eye-tracking research is conducted, what conclusions can be drawn from the research and what is important from a brand owner perspective. Poja Shams is an associate professor at Karlstad University and focused on visual attention in the customer´s decision-making process.