Shopper marketing insights -

THE IN-STORE SILENT SALESMAN

Professor Annika Olsson explains why the package plays a great role in the in-store environment and how packaging design can affect the pricing of a product, in this filmed interview. Find out what good packaging design constitute and which trends within packaging and sustainability are ruling the industry. Annika Olsson is a Professor in Packaging Logistics at Lund University and co-author of the book; Managing Packaging Design for Sustainable Development: A compass for Strategic Directions.

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Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

Contact us now and discover how your brand can capture the attention of the fast-moving and easily distracted consumers of today.

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