Shopper marketing insights -

The in-store decision-making process

Poja Shams explains how the vision is used in the in-store decision-making process. Learn how eye-tracking research is conducted, what conclusions can be drawn from the research and what is important from a brand owner perspective. Poja Shams is an associate professor at Karlstad University and focused on visual attention in the customer´s decision-making process.


Shopper Marketing Insights by Ecolean provides interesting shopper insights from the FMCG world with focus on why packaging is an essential marketing tool and how brands and retailers can reach the ever-evolving shopper.

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